In business, it’s much cheaper to keep a customer than it is to go out and find a new one. Regular communication is essential to encouraging repeat business. But what are the right times, right messages, and right methods for your communications program?
Melinda Emerson, the “SmallBizLady,” will teach the magic formula for building strong repeat customers. She’ll explain how to build a list and use email and social media to reinforce your business brand and even get more customers.
Melinda will discuss the following:
-When you should contact customers
-How to use email, direct mail, mobile, social media and events to reach customers
-How to build a list to guide all marketing efforts
-Why some business communications plans fail and how to avoid common pitfalls