Whether you call them customers, clients, patrons or something else altogether, nothing is more important to your business than the folks who buy your products and services.… Read this Article »
In order to reach customers today, businesses canât ignore the importance of online marketing. And the rules arenât the same as marketing through traditional media. Here are some posts to get you started in the world of online marketing.
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Your website is the most important element of yoursmall business marketing mix. It's more important than a brochure or a business card. Let's face it—few people are using the yellow pages to find vendors these days, so your no. 1… Read this Article »
As a business owner you know that growing your customer base is essential to increasing your profitability. And in a competitive market, the businesses that manage their lead generation most effectively are the ones who come out on top.… Read this Article »
If you haven’t planned your holiday marketing yet, fear not. You still have time to plan and send out holiday email and direct mail campaigns. In case you weren’t planning on doing any special marketing this season, you may want… Read this Article »
If you’re like most small businesses, you’ve worked hard to increase the number of people who visit your website. This number (also know as “site traffic”) is vital to online success.… Read this Article »
Let’s say you’ve invested in cross-channel promotions including direct mail, email marketing, search engine marketing, social media, press releases, and the like. You’ve done it all. And now your website is finally starting to draw real traffic.
Except you aren’t… Read this Article »