Every business needs a marketing strategy, a plan to deliver its message to current and potential customers. These articles will help you allocate your resources to develop the right marketing strategy.
Get More Customers & Maintain Your Business: Free Recorded Webinar
For small business owners, it is always a challenge to get more customers while maintaining a busy work schedule.
Help is here in our free recorded webinar, Break the Double Helix and Boost Sales, hosted by sales expert Barry Moltz.… Read this Article »
Marketing Strategy: Better Strategic Decision Making for Your Small Business
This is the second post in our marketing strategy series. The goal here is to help small businesses make smart marketing strategy decisions to achieve their business objectives.
In broad terms, an effective marketing strategy includes three components:
1) … Read this Article »
How to Create Compelling Marketing
If you’re going to stick out, you’ve got to have compelling marketing. Why? For one, your competition is stiffer than ever. Dun and Bradstreet estimates that there are more small businesses now than there were before the recession started in… Read this Article »
When Should You Contact Your Customers?
Building a business requires a solid customer retention strategy, one that will keep your current customers engaged. You can do that cheaply and effectively by staying in contact with them. But first, you have to ask yourself, when is the… Read this Article »
How Do I Make it Easier for Customers to Contact me?
There was a time when having a toll-free number, a prominently displayed address on your print advertisements and a listing in the Yellow Pages were all you needed to establish a direct line of communication between you and your customers. … Read this Article »
How-To Ideas on Building a Customer Communications Plan
Direct marketing is about integrated programs that build profitable customer relationships over time and react to a customer’s specific patterns. Trigger-based communications (communications sent upon specific customer actions or status conditions) make that easy, so here some ideas for planning… Read this Article »
Marketing Strategy: Framing a Situational Analysis for Your Small Business
This is the first post in our marketing strategy series, designed to help small businesses make marketing decisions that put them in a better position to achieve their business objectives.… Read this Article »
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