We all wonder at times how our marketing communications stack up against those of our competitors, asking questions like:
- Am I keeping pace with new communications technologies or falling behind?
- How many businesses are embracing social media and newer technologies like QR codes?
- What more could I be doing to stay competitive?
This summer, we surveyed over 750 small businesses to help you find out.
The Pitney Bowes Small Business Marketing Survey looks at how small businesses are marketing and communicating with customers today, including the specific channels they are using (and not using), and why.
Among the many interesting survey findings was the fact that many small businesses are sticking with traditional forms of business communication like email, phone and direct mail. For many small businesses, this provides a golden opportunity to gain ground on your competitors by embracing newer channels like social media and QR codes, which have proven themselves to be effective tools for small businesses.
It was also surprising to learn how few businesses actually measure or analyze their marketing data. (If this had been a test rather than a survey, many respondents would have received no marks for measurement!) Alongside each of these key takeaways, the report provides best practices and suggestions to help you close gaps and take advantage of missed opportunities.
The full survey report, available as a free download on this website, is full of many more helpful insights for the small business marketer. It serves as a handy benchmark to help you look at your own marketing and communications programs in order to spot gaps and opportunities.
What about you? Did the survey results surprise you? What did you learn about your own marketing and communications programs? Share your thoughts below, we’d love to hear from you!