It is a pattern that most marketers are familiar with by now: a new digital network emerges, becomes wildly popular, and sends ripples of excitement throughout the marketing world. And the latest social network phenomenon is Pinterest (pronounced pin-ter-est). Pinterest was only launched last September and already receives over 10 million U.S. visitors each month — making it the fastest independent website to reach that mark, according to comScore. With such explosive growth, it is no surprise that marketers have entered the frame so quickly.
What is it? Pinterest is a social network based on a very simple use-case: as users find images or videos they like on the Web, and they can save, or “pin,” them to their Pinterest profile to share with their followers. Users can pin just about any image or video to their profile using the Pinterest toolbar in their Web browser. Publishers of visual and video content can encourage visitors to pin content by adding a Pinterest “pin it” button to their websites.
Why it matters: Pinterest use continues to grow, primarily among women, and as a result, it provides another opportunity to reach potential buyers of your products and services. Simply put, it’s a way to attract users based simply on visuals. You could pin great photos of your own products, infographics or visual tutorials and guides, or engage people by posting photos or videos on interesting topics relevant to your business.
Is it right for your business? There are already plenty of examples of marketers who have found creative and effective ways to reach customers on Pinterest, but is it right for you? If you are not already using Pinterest, you can learn more about how it works by requesting an invitation at www.pinterest.com and pinning items to your personal account. If you decide that it merits a trial for your business, this blog post provides an excellent step-by-step guide and some valuable tips to get your small business up and running on Pinterest. Happy pinning!
Learn more about growing your business online with our other social media marketing articles.