The 2012 Small Business Marketing Survey from Pitney Bowes asked over 750 businesses about their use of marketing channels and measurement. The highlights of the survey are captured here in this infographic.
The survey revealed some surprise findings about small businesses marketing and a few insights that you can use to improve your marketing communications programs:
- The vast majority of small businesses surveyed are sticking with the traditional channels of email, phone and direct mail. With so many options available, is it time to try mobile marketing in combination with your other tactics?
- Only 4% of small businesses were using QR codes to drive in-store and online sales. With over 120 QR scans per minute nationwide from June 2011 to June 2012, small businesses are missing out on a lot of potential customer traffic.
- A surprisingly low percentage of small businesses are measuring and analyzing their marketing programs. Measuring the results of your email marketing, mobile and QR code marketing programs is easy with the right software – giving you a great opportunity to learn from your results and drive more business!
How do your marketing and communications compare?
For more insights to help plan your marketing programs, download the full 2012 small business marketing and communications survey for free. Or sign up for free trials of our QR code marketing software or email marketing software.
What about you? Did the results surprise you? How will you use them to improve your small business marketing and communications programs? Please share your thoughts below, we’d love to hear from you!