To coincide with National Small Business Month this past May, the folks at Web.com performed a survey of small businesses and their adoption of mobile marketing.
Among the various survey results about the use of mobile marketing, including why small businesses were doing it and what their expectations are for mobile, one stat really jumped off the page:
Of those small businesses who had established a stand-alone mobile website, 84% say they have seen an increase in new business activity as a result.
Just to absorb that result fully, they weren’t saying that their mobile websites had “generated some visits” or that customers “liked it”. Nope, not that. Since launching their mobile sites, 59 out of 70 respondents said they have seen an increase in new business.
It’s not often that marketing evidence is as clear and compelling as that.
But why? As we covered in a recent post, the mobile marketplace is growing incredibly fast. Increasingly, consumers are using their mobile devices to find places to shop, eat, and otherwise spend their money, and a stand-alone, mobile-optimized website is one of the cornerstones of a local search marketing program. When someone is on the move and ready to buy, a mobile website helps them read about our products, find our store, and come in and buy from us.
In addition to helping you take advantage of local search, mobile marketing opens the door to reach new customers through the popularity of apps. When apps are done right and offer something relevant and valuable, they offer incredible potential to reach new customers through viral sharing. If you sell online, apps also offer customers an easier way to buy from you. Domino’s Pizza has demonstrated fantastic success on both counts, developing apps for both iPad and Android devices.
Mobile is certainly proving that the old adage is true: with change comes opportunity!
What Next:
Pitney Bowes offers several applications to help small businesses get into mobile marketing. Sign up for a free trial of pbSmart™ Codes or sign up for pbSmart™ Mobile, a new and easy way to create your very own mobile website in minutes.
What about you? Are you running a mobile marketing program? Do these survey results change your thinking? Please share your thoughts below, we’d love to hear from you!
Rohan Gandhi
Loading ...
pbSmartEssentials.com is hosted by Pitney Bowes Inc. By using this site you agree that you are solely responsible for any comment you post to the Blog and you agree to abide and be bound by the Pitney Bowes TERMS OF USE.
Please stay on topic. We may redirect certain submissions if they are better handled through another channel such as customer service. With regard to the content of any submissions you make through this Blog, you agree to remain solely responsible and agree to not submit materials that are unlawful, defamatory, abusive or obscene. You also agree that you will not submit anything to this Blog that violates any right of a third party, including copyright, trademark, privacy or other personal or proprietary rights.
Pitney Bowes reserves the right to terminate your ability to use and/or submit posts to this Blog. Pitney Bowes may not review all postings and is not responsible for comments posted on this Blog. Pitney Bowes nevertheless retains the right to not post, edit a posting or to remove any postings in its sole and absolute discretion.