As we discussed in a few previous posts, it can be a challenge for small business marketers to create a steady supply of engaging marketing content for email and blog programs. We hope you have learned by now that you don’t always have to create this content from scratch! Many marketers find that content curated from other sources helps to lessen the content load while still producing great results. (After all, you’re an expert in your own field, so why not share your reading recommendations with your customers?)Another helpful and perhaps surprising source of marketing content is your base of customers. Their experiences can be turned into powerful stories for the benefit of prospects and current customers alike. Indeed, hearing about other people’s interactions with your business can nudge new customers toward making the initial purchase or help them get the most out of your products and services after purchase.
Customer-sourced content can take many forms, from simple testimonials to in-depth pieces like interviews or multimedia case studies. So with that many options, customer-sourced content makes it that much easier to maintain a successful content marketing program.
You might wonder how to go about getting customers to cooperate in the content creation process. But in our experience, it isn’t a difficult process. Happy customers are usually more than willing to share their experiences. All you have to do ask them! To inspire your own efforts, this blog post outlines five creative and effective ways to get customers telling their stories.
What about you? Have you used customer-sourced content in your marketing program? Have you been inspired by some of the ideas here, or do you have other examples to share from your own business experience? Please let us know in the comments section!
For more information, read other articles on content marketing.