pbSmart™ for Small Business

Free Guide: Increasing Your Online Effectiveness Through Web Analytics



One of the advantages of digital marketing is that it enables the easy collection and analysis of marketing program data. However, if you are like most marketers, you have probably struggled at times to put that web analytics to good use. The world of marketing analytics can seem a little daunting to the uninitiated, and even when we know our “click-throughs” from our “conversion rates”, it isn’t always clear how to use them to achieve greater ROI.

This free guide from Pitney Bowes, “Increasing Your Online Effectiveness Through Web Analytics”, is designed to address these challenges.

The guide is a perfect primer for the small business owner, helping you make sense of marketing analytics and understanding how to use it to increase the effectiveness of your online marketing programs. The guide includes:

  • A brief history of web analytics
  • How to use analytics to increase web traffic
  • How to use analytics to increase the number of people who take action on your website
  • A handy glossary of the terms used analytics

Increasing Online Effectiveness Through Web Analytics
Download our free guide to small business web analytics. You'll learn how to use online analytics to increase traffic to and conversions on your business website.
Measure your online marketing Why first steps with web analytics offers your best bet for profits
Download The Free PDF Guide

If you are looking to better understand marketing analytics and put it to use for your business, this guide is a great starting point. Complete the form for instant access!


Guidelines for Comments

pbSmartEssentials.com is hosted by Pitney Bowes Inc. By using this site you agree that you are solely responsible for any comment you post to the Blog and you agree to abide and be bound by the Pitney Bowes TERMS OF USE.

Please stay on topic. We may redirect certain submissions if they are better handled through another channel such as customer service. With regard to the content of any submissions you make through this Blog, you agree to remain solely responsible and agree to not submit materials that are unlawful, defamatory, abusive or obscene. You also agree that you will not submit anything to this Blog that violates any right of a third party, including copyright, trademark, privacy or other personal or proprietary rights.

Pitney Bowes reserves the right to terminate your ability to use and/or submit posts to this Blog. Pitney Bowes may not review all postings and is not responsible for comments posted on this Blog. Pitney Bowes nevertheless retains the right to not post, edit a posting or to remove any postings in its sole and absolute discretion.