One of the advantages of digital marketing is that it enables the easy collection and analysis of marketing program data. However, if you are like most marketers, you have probably struggled at times to put that web analytics to good use. The world of marketing analytics can seem a little daunting to the uninitiated, and even when we know our “click-throughs” from our “conversion rates”, it isn’t always clear how to use them to achieve greater ROI.
This free guide from Pitney Bowes, “Increasing Your Online Effectiveness Through Web Analytics”, is designed to address these challenges.
The guide is a perfect primer for the small business owner, helping you make sense of marketing analytics and understanding how to use it to increase the effectiveness of your online marketing programs. The guide includes:
- A brief history of web analytics
- How to use analytics to increase web traffic
- How to use analytics to increase the number of people who take action on your website
- A handy glossary of the terms used analytics
If you are looking to better understand marketing analytics and put it to use for your business, this guide is a great starting point. Complete the form for instant access!