More small companies are realizing the benefits of blogging for business. Increased website traffic, a stronger brand, new customers and more loyalty from existing customers are all possible rewards. But many have a hard time achieving tangible ROI from their blogs. Although a blog seems like a low-cost and user-friendly marketing tool, it does require an ongoing commitment to succeed. Owners have to write posts, publish on a regular basis, share the posts and keep up with all the social activity that a blog can generate.
But don’t let those scare you off. With the right approach, you can easily handle all of the responsibilities of a blog and start reaping the benefits.3 Ways to Relieve Common Burdens and Get Started with Blogging for Business
1. Put together a top-notch team: Finding the right people to assist with your blog can reduce your workload and allow you to publish on a regular basis. Do you have some employees who can contribute a post every now and then? You could also look for some freelance help to compose and publish your content. If you have several employees working for you, take steps to involve them in the writing, posting, and social sharing of blog posts.
2. Create an editorial calendar: Once you have your team in place, you'll want to plan your content strategy. An editorial calendar can help you stay focused and tie your blog into your overall marketing strategy. Use it to track post ideas and organize your blog's topics and themes. Your editorial calendar doesn't need to be complex — a simple Excel sheet with columns for post titles, authors, deadlines and other metrics will work. Be sure to give your contributors access to your editorial calendar, so they can stay on top of their deadlines.
3. Come up with topic ideas: Another big blogging challenge is coming up with enough compelling ideas for posts. But you most likely have a wealth of great ideas right under your nose. Try answering some of your customers' most frequently asked questions or providing tips to help them solve one of their biggest challenges. Keyword research is another great way to find relevant ideas for blog posts.
If you want your blog to succeed, you'll also have to commit to the publication schedule. The more you publish, the more you will attract readers and improve your search engine rankings. Also remember to keep things consistent for your readers. For example, if you publish every weekday at 8:00 a.m., your audience will start to look forward to reading your posts while they drink their morning coffee.
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