pbSmart™ for Small Business

Are Your Customer Communications Valuable?


Marketing Communications Channels

With the popularity of digital marketing and social media, it may seem like new channels are constantly developing and that you have endless options for your customer communications. And since every customer may prefer a different channel, it is understandable that marketers want to spread their messages across as many mediums as possible. But the risk is oversaturating your customers with marketing messages and annoying them instead of providing value and building profitable relationships with them.

Dan Kohn, Pitney Bowes' VP Corporate Marketing wrote an article for MarketingProfs — Why Your Customers Are Just Not That Into You. The article was based on a report of the same name that explains why your marketing communications may not be enhancing the customer experience.

The article and report explore the fine line between helping your customers and annoying them with too many communications and touch points. Here are highlights from the article and report:

  • 75 percent of consumers say customer satisfaction surveys are acceptable: This gives you an opportunity to use surveys to get to know your customers. You can then use the findings to broaden your brand experience, removing the need to second-guess customer desires and concerns.
  • Customers want real conversations: You can no longer rely on one-sided campaigns. Today, interactions between brands and customers are two-way real-time conversations.


email marketing software - pbSmart Connections

For more information on why your customers may not be that into you, click here to download the full report.

What about you? Do you find it challenging to walk the fine line between helping your customers and annoying them? Feel free to share your comments and questions below.


What Next?

Learn how pbSmartTM Connections email marketing software can help you drive business from Facebook and grow your small business. Click here to learn more and take a FREE 60-day trial.

  • http://www.shawngraham.me Shawn Graham

    Managing your messages is really, really important. You need to be able to track your interactions with your customers and tailor your content accordingly.

    Reaching out with a generic broadcast email to someone you’ve already had multiple conversations with can be a huge turnoff.

    Just use common sense. Think about how you like to be communicated with and use that as your starting barometer.

Guidelines for Comments

pbSmartEssentials.com is hosted by Pitney Bowes Inc. By using this site you agree that you are solely responsible for any comment you post to the Blog and you agree to abide and be bound by the Pitney Bowes TERMS OF USE.

Please stay on topic. We may redirect certain submissions if they are better handled through another channel such as customer service. With regard to the content of any submissions you make through this Blog, you agree to remain solely responsible and agree to not submit materials that are unlawful, defamatory, abusive or obscene. You also agree that you will not submit anything to this Blog that violates any right of a third party, including copyright, trademark, privacy or other personal or proprietary rights.

Pitney Bowes reserves the right to terminate your ability to use and/or submit posts to this Blog. Pitney Bowes may not review all postings and is not responsible for comments posted on this Blog. Pitney Bowes nevertheless retains the right to not post, edit a posting or to remove any postings in its sole and absolute discretion.