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Marketing Plan

Every small business needs a comprehensive marketing plan. It’s essential creating effective campaigns. And an integrated communications strategy is the way to go. This approach brings different channels together to promote your company, products, and services. These customer communications should be consistent and geared for your target market’s specific needs. pbSmart Essentials regularly posts articles to help you create a strong, integrated marketing plan. You’ll see tips on what to say and how to say it, as you develop integrated marketing communications campaigns.

Mom’s Top 5 Finance Lessons

Nicole Fende

Mother’s Day is almost upon us, with blog posts, newspaper articles and TV spots highlighting all the sweet, sensitive and supportive things mothers do.  Yes your mom IS all those wonderful things.  But did you realize what else your mom has done for you?  That she has taught by example how to successfully… Read this Article »

Mom’s Top 5 Finance Lessons
Email Marketing for Realtors: Recorded Webinar
Grow Customer Loyalty with Content

All Marketing Plan Articles

moms_top5_PB

Mom’s Top 5 Finance Lessons

Mother’s Day is almost upon us, with blog posts, newspaper articles and TV spots highlighting all the sweet, sensitive and supportive things mothers do.  Yes your mom IS all those wonderful things.  But did you realize what else your mom… Read this Article »

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May 8, 2012

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Email_Marketing_for_Realtors_PB

Email Marketing for Realtors: Recorded Webinar

The real estate industry is a competitive one! In order to stay ahead and attract clients you need to stay top of mind with former clients and prospects and one way to do that is through your communications. In this… Read this Article »

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April 24, 2012

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How to Invest in Search and Social Media to Attract the Right Visitors

Improve Your Website by Analyzing Your Internal Site Search Data

As we have outlined in previous posts, a disciplined approach to reviewing your small business website data can pay big dividends. If you aren’t regularly reviewing your website analytics data, then there are a few simple steps you can take… Read this Article »

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April 17, 2012

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FiveMotivationalTipsforSmallBusinessOwners

Five Motivational Tips for Small Business Owners

We all have our reasons for getting up and going into work in the morning. And when business is going well, it is usually easier to focus on that positive motivation to keep moving forward.
But where do we find… Read this Article »

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April 12, 2012

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GettingStartedwithQRCodeMarketingRecordedWebinar

Getting Started with QR Code Marketing: Recorded Webinar

You’ve probably seen a QR code or two on posters, in newspaper and magazine ads, on billboards and in direct mail – you may even be considering QR codes for your own marketing efforts.
While those channels are certainly viable,… Read this Article »

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April 10, 2012

1


GettingStartedwithPinterestforYourSmallBusiness

Getting Started with Pinterest for Your Small Business

It is a pattern that most marketers are familiar with by now: a new digital network emerges, becomes wildly popular, and sends ripples of excitement throughout the marketing world. And the latest social network phenomenon is Pinterest (pronounced pin-ter-est). Pinterest… Read this Article »

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April 9, 2012

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GettingYourCustomerstoHelpYouCreateMarketingContent

Getting Your Customers to Help You Create Marketing Content

As we discussed in a few previous posts, it can be a challenge for small business marketers to create a steady supply of engaging marketing content for email and blog programs. We hope you have learned by now that you… Read this Article »

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April 4, 2012

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