Email marketing should be one of the top performing tools for small businesses. It’s relatively inexpensive, quick and allows detailed tracking. Yet for many it still feels hit or miss, with no idea why results fluctuate wildly from Grand Slam… Read this Article »
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Since the first marketing campaign, business owners have struggled with the age old question – What bottom line value did their business get from a marketing campaign? Entrepreneurs want to be sure they’re wisely investing hard earned dollars. Blindly throwing… Read this Article »
Welcome to the holiday season, the time of year when shoppers are rushing about buying gifts and taking advantage of holiday deals. You want to grab their attention and have them shop in your store but, there’s a lot of… Read this Article »
The use of QR codes is on the rise, both by marketers and by the customers who scan them. Already, half of all smartphone owners have scanned a QR code, and this should only increase as more marketers adopt the… Read this Article »
The following post is a contribution by Misty Young, President and Chief Marketing Officer of the Squeeze In.
As a restaurant consultant, I often hear, “On social media, I just don’t know where to start, it all seems so overwhelming!”… Read this Article »
If you ever find yourself running out of ideas for your marketing program, your existing customers can be a great source of inspiration, as well as a helping hand.
The classic example of this is the referral program, in which… Read this Article »