Marketing essentials boils down the most important rules for successful marketing. These posts will help you lay the foundation for your campaigns.
How to Make Daily Deal Websites Work for Your Small Business
In a previous blog post about local online advertising, we talked about the role of daily deal websites like Groupon and LivingSocial.com. For those not familiar with the concept, daily deal websites allow businesses to promote special offers that become… Read this Article »
4 Cost Effective Ways to Super Charge New Business Referrals
Fact: Every small business owner wants more sales.
Fact: Every small business owner needs to carefully manage their expenses.
Seems like a Catch-22, doesn’t it?
The answer to this dilemna is customer referrals. There is no better sales force… Read this Article »
The SECOND Easiest Customer to Acquire
The following post is a contribution by Misty Young, President and Chief Marketing Officer of the Squeeze In.
We all know the easiest customer to sell to is an existing customer, but what about the second easiest? Wouldn’t it be… Read this Article »
Get More Customers & Maintain Your Business: Free Recorded Webinar
For small business owners, it is always a challenge to get more customers while maintaining a busy work schedule.
Help is here in our free recorded webinar, Break the Double Helix and Boost Sales, hosted by sales expert Barry Moltz.… Read this Article »
How to Use Crowdsourcing For Marketing
If you ever find yourself running out of ideas for your marketing program, your existing customers can be a great source of inspiration, as well as a helping hand.
The classic example of this is the referral program, in which… Read this Article »
New Infographic: Small Business Marketing Practices 2012
The 2012 Small Business Marketing Survey from Pitney Bowes asked over 750 businesses about their use of marketing channels and measurement. The highlights of the survey are captured here in this infographic.
The survey revealed some surprise findings about small… Read this Article »
QR Code Marketing: 2 Case Studies
By now, it is extremely clear that QR codes are growing in stature within integrated marketing programs. When used correctly, QR codes offer an innovative way to promote your product or service. Now, these cost-effective marketing tactics are easier to… Read this Article »
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