Marketing analysis can give businesses the edge they need to create highly effective campaigns. The insights from marketing analysis can also help businesses earn more from their marketing dollars. These articles will guide you through the process.
Using Marketing Dashboards for Measurement
Most businesses are aware of a marketing dashboard as a general web analytics report. But some mistakenly assume dashboards are only meant for reporting website visits. Dashboards can in fact be much more. They quickly provide relevant information so that… Read this Article »
Measuring the Success of Your Marketing Efforts
Any time you spend money in aid of your business, it’s important to know what kind of value you’re getting in return. It’s as true for your marketing efforts as it is for raw materials or office equipment. But how… Read this Article »
How to Invest in Search and Social Media to Attract the Right Visitors
The way customers discover new businesses is changing.Mobile search is now contributing to organic search volume in its own right. Google even discovered distinct mobile search behavior in internal research. In addition, people are increasingly blogging and sharing their discoveries… Read this Article »
How to Manage Website Conversions for Better Traffic and Business Success
In my last post I explained why web analytics are important in business. But many companies, large and small, sill struggle with some of the crucial subtleties of analytics.… Read this Article »
Measure Your Online Marketing: Why First Steps with Web Analytics Are Your Best Bet for Profits
Ask any entrepreneur whether running a business is rewarding, and they quickly say yes. But measuring an entrepreneur’s progress towards that reward can sometimes seem daunting and obscure.Because they are tasked with an endless list of to-dos everyday, managing an… Read this Article »
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