Marketing analysis can give businesses the edge they need to create highly effective campaigns. The insights from marketing analysis can also help businesses earn more from their marketing dollars. These articles will guide you through the process.
Small Business Cash Flow Statement in Plain English
If you’re like most small business owners, you find 15th century Greek easier to understand than cash flow statements. On your list of priorities reviewing your cash flow statement is right after organizing all the paper clips in the office… Read this Article »
Three Easy Steps to Create a Small Business Profit Dashboard
Marketing dashboards have been in widespread use for years now, and for good reason: they help us keep a close eye on marketing performance and get the most from our marketing spend.
But what about monitoring the performance of our… Read this Article »
Free Guide: Increasing Your Online Effectiveness Through Web Analytics
One of the advantages of digital marketing is that it enables the easy collection and analysis of marketing program data. However, if you are like most marketers, you have probably struggled at times to put that web analytics to good… Read this Article »
Tame Your Fear of Finance and Grow Your Profit
Would you rather walk on broken glass than “do the books” for your business? When it’s time to review the budget do you reach for your dentist’s phone number? (Surely that would be less painful….) Does swimming with sharks sound… Read this Article »
Mom's Top 5 Finance Lessons
Mother’s Day is almost upon us, with blog posts, newspaper articles and TV spots highlighting all the sweet, sensitive and supportive things mothers do. Yes your mom IS all those wonderful things. But did you realize what else your mom… Read this Article »
Improve Your Website by Analyzing Your Internal Site Search Data
As we have outlined in previous posts, a disciplined approach to reviewing your small business website data can pay big dividends. If you aren’t regularly reviewing your website analytics data, then there are a few simple steps you can take… Read this Article »
Learn From People Who Unsubscribe
The last thing any marketer or business owner wants to see in response to an email or newsletter is an unsubscribe request. Your first impulse may be to ignore it and soldier on. But even in rejection, there can be… Read this Article »
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