Why should you be thinking of mobile marketing and QR codes? Well, in the world of small business a carefully cultivated prospect-customer list is extremely valuable. It’s been said that business can be boiled down to three basic steps: Step… Read this Article »
List building is a key component of any marketing campaign. The more targeted your list is, the better your ROI will be. These articles will help you hone your list building efforts.
All List Building Tagged Articles
Most email marketers want to increase the size of their email lists. But a large list does not necessarily mean you have an active and engaged subscriber base. As your list grows, you'll inevitably pick up inactive subscribers, fake email… Read this Article »
Respecting and reflecting subscriber preferences is critical when it comes to building an email list. I don't know about you, but it makes me angry when I have to spend time every day unsubscribing from various e-newsletters and promotions. I… Read this Article »
I’m not a big fan of buying email address lists.It has nothing to with the effectiveness of purchased email lists. In fact, I’m sure businesses do see some success with the addresses they buy.
But my objection runs deeper. It… Read this Article »
As of 2010, a staggering 42 percent of the United States uses a smartphone. Couple that with the fact that people are warming up to mobile marketing, and you can see why QR codes may be the key to growing… Read this Article »
Have you seen a fish bowl at the front of a restaurant, full of business cards with a handmade sign saying “Drop in your business card and you could win a free lunch?” Have you put your business card in… Read this Article »