It is always cheaper to keep a customer than it is to find a new one, and the best way to keep them is through regular, quality communication. This blog looks at the why and how of staying in touch… Read this Article »
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Integrated Marketing
Integrated marketing helps businesses deliver a consistent message across multiple platforms, from print to the world of online. With integrated marketing, you can ensure that customers receive your message in their preferred medium.
All Integrated Marketing Tagged Articles
QR Code Marketing: 2 Case Studies
By now, it is extremely clear that QR codes are growing in stature within integrated marketing programs. When used correctly, QR codes offer an innovative way to promote your product or service. Now, these cost-effective marketing tactics are easier to… Read this Article »
5 Great Ways to Contact Your Customers
Note: I'm doing a webinar on this topic this Thursday at 1:00 pm, so if you'd like to learn more, sign up here and you could win a free consultation with me, The SmallBizLady!
The old business saw is true:… Read this Article »
Why and How to Connect Email Marketing and Social Media
You might think that as usage of a new channels like Facebook and Twitter go up, usage of a slightly older channel, like email, would go down. But that’s not exactly true. People seem to be finding ways to simply… Read this Article »
Integrated Marketing: Get Your Marketing Channels to Work Together
With the increasing popularity of social media, QR codes and mobile media, it seems like new marketing channels are popping up every day. Many organizations are using these new channels while maintaining their programs in tried-and-true channels. These combined efforts,… Read this Article »
Marketing Basics: Craft Your Message for Multiple Channels
With the explosion of social media and the regular appearance of new and innovative digital marketing tactics, it's easy to become fixated on the latest marketing trend. Keeping up with the times is important, because you want to make sure… Read this Article »
How Email and Direct Mail Can Work Together
Studies have shown that you need to reach out to a potential customer up to seven times before they take action on one of your messages. So if you’re always using the same marketing channel to connect with your mailing… Read this Article »