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Integrated Marketing

Integrated marketing helps businesses deliver a consistent message across multiple platforms, from print to the world of online. With integrated marketing, you can ensure that customers receive your message in their preferred medium.

All Integrated Marketing Tagged Articles

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Best of the Blog: Get Better at Communicating With Your Customer Base

It is always cheaper to keep a customer than it is to find a new one, and the best way to keep them is through regular, quality communication.  This blog looks at the why and how of staying in touch… Read this Article »

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Melinda Emerson

September 25, 2012

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QR code marketing case study image

QR Code Marketing: 2 Case Studies

By now, it is extremely clear that QR codes are growing in stature within integrated marketing programs. When used correctly, QR codes offer an innovative way to promote your product or service. Now, these cost-effective marketing tactics are easier to… Read this Article »

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Rohan Gandhi

July 3, 2012

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Contact

5 Great Ways to Contact Your Customers

Note: I'm doing a webinar on this topic this Thursday at 1:00 pm, so if you'd like to learn more, sign up here and you could win a free consultation with me, The SmallBizLady!
The old business saw is true:… Read this Article »

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Melinda Emerson

March 27, 2012

1


Link All of Your Marketing Communications to Social Media

Why and How to Connect Email Marketing and Social Media

You might think that as usage of a new channels like Facebook and Twitter go up, usage of a slightly older channel, like email, would go down. But that’s not exactly true. People seem to be finding ways to simply… Read this Article »

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Rohan Gandhi

February 28, 2012

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integrated marketing

Integrated Marketing: Get Your Marketing Channels to Work Together

With the increasing popularity of social media, QR codes and mobile media, it seems like new marketing channels are popping up every day. Many organizations are using these new channels while maintaining their programs in tried-and-true channels. These combined efforts,… Read this Article »

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pbsmartadvice

February 2, 2012

1


integrated marketing

Marketing Basics: Craft Your Message for Multiple Channels

With the explosion of social media and the regular appearance of new and innovative digital marketing tactics, it's easy to become fixated on the latest marketing trend. Keeping up with the times is important, because you want to make sure… Read this Article »

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pbsmartadvice

January 31, 2012

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How to Create Your own Direct Mail Campaign

How Email and Direct Mail Can Work Together

Studies have shown that you need to reach out to a potential customer up to seven times before they take action on one of your messages. So if you’re always using the same marketing channel to connect with your mailing… Read this Article »

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pbsmartadvice

January 25, 2012

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