Gordon Ramsay is more than a huge celebrity with a knack for getting bleeped on network television. The man is a walking business and a brand of his own. But he was not made overnight. Between his days as a hotel cook and his current status as one of the world’s most recognizable chefs, he had to learn the ropes of the restaurant business and, eventually, the television entertainment business.
Now he dishes out his expertise onhis numerous TV shows, including “Kitchen Nightmares,” wherehe overhauls failing restaurants. And the issues Ramsay deals with afflict many small businesses, not just food service establishments.
Here are a few of the valuable lessons to be foundbetween his expletive-laden tirades.
3 Tips Small Businesses Can Learn From Gordon Ramsay
1. Acknowledge your market: Ramsay often comes into restaurants where there is a disconnect between the menu, prices, and the local clientele. Indeed, no business can expect to be successful if its products or services are not correctly priced for the target customers. They have to be the correct products and services too. For example, if your target market is the local college student population, high-ticket fine dining may not do so well — it’s too expensive andit may not be of interest to the target audience.
Solution: Do some thinking about your target market. Are you a brick-and-mortar retail business that needs to connect with people within a certain radius? If so, what products and services would appeal to them, and at what price point? If your business is online, who should you be selling to? Discount searchers on the hunt for a bargain? Or maybe bigger spenders with discerning tastes?
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