Despite the social media explosion, email is still a very strong communication channel. In fact, 87% of people checked their email daily in 2010. This means email marketing remains an effective way to engage customers. Most small businesses know that they should be emailing customers and prospects as part of their marketing program, but getting started can seem daunting at times.
The good news is that email marketing is actually very simple. It’s quick, affordable, and can provide a great return on investment. In the video below, small business marketing expert Jane Applegate walks you through the key steps, and shows you how to get started with email marketing.
Email Marketing Tips for Small Businesses from Jane Applegate | pbSmart Essentials by Pitney Bowes from Pitney Bowes Small Business on Vimeo.
Ready to get started with email marketing? Check out pbSmartConnections. To learn more, or if you already have an account, click here.
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