A recent blog post implied that there is a great debate around QR codes, asking whether they were “in or out”.
This reminds us of a well-known quote from one of Europe’s most successful soccer coaches: “If you’re in the penalty area and don’t know what to do with the ball, put it in the net and we’ll discuss the options later.”
This is very similar to how small businesses are approaching QR codes, forging ahead with QR marketing programs, scoring a lot of goals in the process – and saving any discussion for later!
To back up the point, the same blog goes on to point out the multitudes of business categories that are succeeding with QR codes: from fashion to real estate.
We have covered QR codes many times, and if you are looking for more information on the business results that QR codes can drive for small business, there is no shortage of QR codes resources to help.
For the small business owner who is still new to QR codes, the best place to start is probably our free white paper, A Practical Guide to QR Codes for the Small Business Marketer. Not only does it explain QR codes and how to use them, it is chock full of practical examples to provide inspiration for your own programs.
With a track record of delivering great business results and no costs involved to get started, what is there to debate? Sign up and start scoring!
For more help generating great business results with QR codes, Pitney Bowes offers a number of on-demand webinars: including Getting Started with QR Code Marketing, and Supercharge Your Real Estate Marketing with pbSmart™ Codes.
What about you? Have you been considering using QR codes for your small business? Has this article inspired you to get started? Let us know how you plan to use them in the comments below. We’d love to hear from you!