Over 14 million Americans, or 6.2 percent of the total mobile audience, have scanned QR codes with their mobile phone, according to a 2011 study conducted by comScore Inc. As a snapshot of QR codes use across the US, it is undeniable proof that they are catching on.Some of the key points covered in the QR code study include:
- Demographic breakdown of QR code users by age, gender and income level
- Most popular media sources scanned
- Most popular locations for scanning QR codes
The demographic profile contains perhaps the most interesting statistics for marketers, identifying the highly sought after 25 to 34 age group as the one containing the highest percentage of the QR code audience.
Read the full comScore article here.
If you’ve thought about using QR codes to market your business, this is a great time to try them out. They’re affordable and have the unique ability to bridge your offline marketing to your online destinations. This is important because, classically, offline efforts have not had the benefits of digital data. Consider this, if you buy ad space in a local magazine, how would you measure the effectiveness of that ad? Well, you could include a special website URL (www.your_business.com/specialoffer123), which is great. But that still requires someone to take the initiative and manually enter that URL in a Web browser. If you include a QR code on that ad, however, you can give people an instant option for engagement.
For example, let’s say you’d like another way to build your email list. You can use a QR code campaign to achieve that goal. You could print the code on ads, posters, postcards, or any other promotional medium. The code, when snapped, can be set up to lead to an email sign-up form. When people register via that form, you could automatically send them a coupon or other email-based reward. Be sure to communicate the value of snapping your QR codes — customers need to know there is something in it for them when volunteering their information.
Have you used QR codes to achieve any of your marketing goals?
Discover 3 Ways You Can Use QR Codes to Market Your Business on the pbSmart Essentials blog.