People have come to expect their smartphones to make their lives easier withtime-saving tools and applications that put information at their fingertips. With that in mind, they have also grownincreasingly comfortable with the idea of snapping QR codes. Which means small business cannot afford to ignore to them.
Think about the process a customer used to go through to find a business. At first, they likely use a local phone directory to find a restaurant. Then, they probably looked them up online from a home computer. Today, many of us use our smartphone to pull upGoogle Maps, Yelp, or just askSiri. So it’s no wonder that QR code use is on the rise. It offers a great way to use our cell phones to connect with businesses, besides the traditional call.
Naturally, all businesses will have to become mobile-savvy as smartphones become indispensable. But that’s nothing to worry about. It’s now easy and affordable for small businesses to enter the mobile marketing world. The perfect first step is QR codes marketing.
QR codes are square-shaped barcode-like images that, when scanned by a smartphone, connect the user to an online destination. It could be a page to claim a coupon, or a registration form to opt in for an newsletter.
You can get started today, but first, read through the following. It will give you some ideas on how to plan your QR campaign and how to get optimal results.
- 5 Tips-for QR Code Campaigns (Forbes.com): This article contains some really useful guidelines on how to think through your campaign. It’s important to understand that a QR code is a path to an endpoint or action that you want the user to take. As with any marketing, make sure you give people a great reason to snap that QR code by attaching a message.
- 10 Ways Marketers Can Use QR Codes: After you think about what kind of action you want people to take, and what kind of message it will require, think about where you can place your QR code. This article contains 10 suggestions for places to put your code to get it in front of your target market’s eyes.
For more articles and resources on QR codes, check out some of our other posts here.
Ready to try out QR codes marketing for yourself? Sign up for your free trial of pbSmart Codes here.