Mobile marketing budgets are expected to soar in 2012. But that doesn’t mean you shouldn’t still be looking for cheap, effective ways to promote your business. And aQR code marketingcampaign certainly fits the bill.
QR Code Campaign Planning Basics
As you plan your campaign, be sure to keep the following points in mind. You will need:
- Clear and attractive incentives
- Precisely stated goals and the ability to measure against them
- The knowledge of what your target audience is
Incentives: To make sure your incentives are compelling, you’ll need to create great offers that draw in customers. Here’s a great article on the subject from Inc.com: How to Craft a Compelling Offer in 7 Steps
Setting Goals: Setting goals is an important part of any marketing effort, not just in a QR code campaign. You’ll be spending resources on developing and executing marketing. But goal-setting as a first step will help you keep your efforts focused and ensure that you will be able to tell whether or not the campaign is working. Without setting clear goals before you begin, you’ll never really know if your marketing got your business anywhere.
For more, read 10 Simple Steps to Setting Your Marketing Goals.
Targeting: Knowing your target market and knowing how to target your audience are slightly different things, but they are related. First, do some thinking about your target market. Have a solid understanding of who you should be selling to across any applicable categories — like gender, age, location, income level, mindset, industry, company size, and any other applicable characteristic.
Then, you’ll need to consider how to get in front of that target. When it comes toQR code marketing — which is usually done via printed materials (postcard, fliers, posters, etc.) — you have to ask yourself where those codes can go.It might be on bills and invoices, on a train station poster, or on flyers packaged with the local paper. Just make sure you wisely place them so that your ideal customers will see them.
For some more reading on planning your QR codes marketing campaign, check out Close to the Edge: Where QR Code Marketing Can Take You at Business2Community.
What Next?
Create your own QR code marketing campaign with pbSmart Codes.
Rohan Gandhi
Loading ...
pbSmartEssentials.com is hosted by Pitney Bowes Inc. By using this site you agree that you are solely responsible for any comment you post to the Blog and you agree to abide and be bound by the Pitney Bowes TERMS OF USE.
Please stay on topic. We may redirect certain submissions if they are better handled through another channel such as customer service. With regard to the content of any submissions you make through this Blog, you agree to remain solely responsible and agree to not submit materials that are unlawful, defamatory, abusive or obscene. You also agree that you will not submit anything to this Blog that violates any right of a third party, including copyright, trademark, privacy or other personal or proprietary rights.
Pitney Bowes reserves the right to terminate your ability to use and/or submit posts to this Blog. Pitney Bowes may not review all postings and is not responsible for comments posted on this Blog. Pitney Bowes nevertheless retains the right to not post, edit a posting or to remove any postings in its sole and absolute discretion.