QR codes are an ideal solution for bridging physical and digital marketing programs. You don’t have to be an expert to understand that integrated marketing campaigns, using both physical and digital tactics, work better than standalone marketing pieces. QR codes, which seem to be cropping up everywhere, offer a gateway from an offline marketing pieces (like a billboard or flyer) directly to your online destinations (like a website or opt-in forms). Let’s take a look at how QR codes can help you improve your marketing programs.
Not long ago, we published a multi-part series on integrated marketing. Here’s a summary of the main points:
- Part 1: It’s important to keep the main goals of marketing in mind. Overall, we market to move new prospects towards a purchase, and old customers towards another purchase. Integrated marketing means that you use multiple channels (email, website, direct mail, advertising, etc.) and a consistent voice to get a message across to your target market on a campaign-by-campaign basis.
- Part 2: Here we examined specific marketing channels in greater depth. We included information on using QR codes as part of integrated marketing campaigns, alongside direct mail, email marketing, and social media.
- Part 3: Finally, we took a look at an integrated marketing case study from one solo entrepreneur. The English Teacher’s Friend, an information resource and educational consultancy, uses integrated marketing campaigns that include QR codes that take users to an email newsletter sign-up form.
If you’re interested in learning more, check out more of articles on QR codes.