Our 2011 retrospective of the best business advice from our small business experts continues with some of the most popular articles by online strategy guru Matt Mansfield.
Most business owners recognize the value of having an email marketing strategy in place, but many are reluctant to implement one because they’re not sure what to write about. But keep in mind that you don’t have to create completely original content every time you want to send an email newsletter. Matt discusses how content curation can help you increase your email engagement rates with engaging, useful content that you don’t need to create yourself.
There are many ways to market your business online. Some methods will suit you and others won’t. But if you try everything under the sun, a couple of things could happen. For one, you risk spreading yourself too thin to make any single method effective. You also may take yourself away from other important business tasks. Use Matt’s tips to choose wisely and stay focused. The best strategy for marketing your business online inevitably starts with you — because authenticity is the most important brand attribute to strive for.
If you’ve been in business for any amount of time, you’ve probably heard the expression, “Location, location, location.” But what many business owners don’t realize is that location is just as important online as it is offline, even for strictly brick-and-mortar businesses. Use Matt’s tips to make sure your business can be found digitally by your physical-world customers.
What was the most valuable piece of small business advice you learned in 2011? Let us know in the comments section.
You can check out all of Matt’s posts on pbSmart Essentials by clicking here.