Do you know how many potential customers you’re missing if you don’t have a website that can be easily read on a smartphone or tablet computer?
The easy answer is a lot – more than two-thirds of Americans currently have some sort of mobile device. Citing February 2012 IDC data, Google’s 2012 The Meaning of Mobile Report shows that close to 500 million smartphones shipped worldwide in 2011. The report also found that many respondents would rather give up things such as beer, chocolate, Super Bowl tickets and even Cable TV for an entire month, than lose Internet access on their smartphone. Any business without a website optimized for mobile devices runs the risk of losing these potential customers to competitors.
Consumers who spend many hours browsing on their mobile devices increasingly demand an easy online shopping and informational experience. Dropping them off on a non-mobile-optimized website that requires lots of pinching and zooming leaves much to be desired. Many of us have been there and it almost always ends with us going to an easier-to-use website to find what we’re seeking.
Many small businesses haven’t created their own mobile websites because they think that they don’t need one. Others might think that they don’t have the financial or technical resources required to build a mobile website that could help them keep up with their competition and reach more potential customers. The reality is, those thoughts couldn’t be further from the truth.
With the right tool, you don’t have to be a web programmer with a big budget to build a mobile website and reach many potential customers on their mobile devices. Using pbSmart™ Mobile, you can easily and cost effectively build your own professional looking website without the help of a web developer.
This free downloadable guide provides step-by-step directions to help readers complete pbSmart Mobile’s 4-step process:
- Template selection
- Selecting site pages
- Mobile website customization
- Publishing your mobile website
Justin Amendola
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