If you haven’t planned your holiday marketing yet, fear not. You still have time to plan and send out holiday email and direct mail campaigns. In case you weren’t planning on doing any special marketing this season, you may want to reconsider, especially if you run an online retail store.
Take a look at this chart from Ad Age:
More of us are buying digitally, and we’re increasingly using our smartphones as part of our overall shopping behavior. And the holiday season presents a special opportunity for small retail businesses, in particular. People are already in a buying state-of-mind. You just have to capitalize on it. Fortunately, with access to easy-to-use online tools and some know-how, you can compete with bigger retailers.
Let’s explore some specific ways you can get your holiday marketing up and running in short order:
- Mobile: Mobile’s contribution to online retail sales almost doubled this year. Over half the smartphone users out there will use their phone in the course of purchases, and 43 percent of people have scanned a QR code in the past six months! One quick and easy way to get your mobile campaigns going is through QR codes marketing. Here are some past articles that will help you get you started:
To see how you can quickly, easily, and affordably create QR codes campaigns, including mobile pages, check out pbSmart Codes.
- Email: 68 percent of online retailers expect their sales to increase by 15 percent this season, and you can bet email will be instrumental in creating that website traffic. Email marketing is a great way to generate both online and in-store customer visits, so check out these articles to help you develop your holiday email ideas:
If you’d like to learn more about how you can get set up with a simple online email marketing solution, check out pbSmart Connections.
- Direct mail: Direct mail is still a strong customer driver for holidays, especially for your brick-and-mortar retail location. Why not send your customers a special holiday shopping pass? Better yet, attach a QR code to it and create an online destination where customers can opt in for your special holiday offers. Here are a couple articles to help you fortify your holiday marketing with direct mail:
You can easily create and send direct mail campaigns with pbSmartMarketer, an online direct mail solution from Pitney Bowes.
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