With only 6 days to go until Small Business Saturday 2012, and one month left until Christmas, it’s essential to start reaching out to customers and grab their attention.
QR codes are a fun, easy way to start promoting your business. And, more importantly, you can get a campaign up and running in just a few hours – so you’re ready to go before Saturday!
Here’s some steps to get you started, just in time for the busy shopping season:
1) Determine what your offer will be.
Promotions and coupons are a great way to get customers into your store and encourage them to spend more. Consider sharing a 15%-off or a buy-one-get-one free coupon. Also think about specific products or services you want to promote. Do you have extra stock of a specific item, or a type of service that is easier to fulfill?
2) Make your offer time sensitive.
Expiration dates create a sense of urgency for buyers. Why not create a QR code based coupon that’s good for Small Business Saturday only, to motivate more foot traffic.
3) Promote your offer via email, social media and on printed materials.
Now that you’ve determined your offer and its expiration date, you need to get your coupon in the hands of customers. Email marketing, social media applications, and printed materials are all great ways to get the word out. pbSmartTM Codes has great tools to help you promote your campaign.