pbSmart™ for Small Business

Get Your Business Noticed For Small Business Saturday 2012 And Throughout The Holidays!



With only 6 days to go until Small Business Saturday 2012, and one month left until Christmas, it’s essential to start reaching out to customers and grab their attention.

QR codes are a fun, easy way to start promoting your business. And, more importantly, you can get a campaign up and running in just a few hours – so you’re ready to go before Saturday!

Here’s some steps to get you started, just in time for the busy shopping season: 


1) Determine what your offer will be.

Promotions and coupons are a great way to get customers into your store and encourage them to spend more. Consider sharing a 15%-off or a buy-one-get-one free coupon. Also think about specific products or services you want to promote. Do you have extra stock of a specific item, or a type of service that is easier to fulfill?

2) Make your offer time sensitive.

Expiration dates create a sense of urgency for buyers. Why not create a QR code based coupon that’s good for Small Business Saturday only, to motivate more foot traffic.

3) Promote your offer via email, social media and on printed materials.

Now that you’ve determined your offer and its expiration date, you need to get your coupon in the hands of customers.  Email marketing, social media applications, and printed materials are all great ways to get the word out. pbSmartTM Codes has great tools to help you promote your campaign.


Looking for more great ways to promote your business this holiday season? Check out our Small Business Saturday 2012 site to get more ideas and to sign-up for a trial pbSmart Codes account.


Guidelines for Comments

pbSmartEssentials.com is hosted by Pitney Bowes Inc. By using this site you agree that you are solely responsible for any comment you post to the Blog and you agree to abide and be bound by the Pitney Bowes TERMS OF USE.

Please stay on topic. We may redirect certain submissions if they are better handled through another channel such as customer service. With regard to the content of any submissions you make through this Blog, you agree to remain solely responsible and agree to not submit materials that are unlawful, defamatory, abusive or obscene. You also agree that you will not submit anything to this Blog that violates any right of a third party, including copyright, trademark, privacy or other personal or proprietary rights.

Pitney Bowes reserves the right to terminate your ability to use and/or submit posts to this Blog. Pitney Bowes may not review all postings and is not responsible for comments posted on this Blog. Pitney Bowes nevertheless retains the right to not post, edit a posting or to remove any postings in its sole and absolute discretion.