As Thanksgiving approaches, you’re probably putting the final touches on yourholiday marketing. And while you’re at it, you should make sure you pay special attention to your email marketing campaigns.
Email marketing remains effective both on its own and as part of a larger integrated marketing effort. It’s also a key factor in driving people to your website. And if you have any online retail component to your business, now is the time to capitalize —online holiday sales are expected to grow by 15 percent.
So how are holiday emailcampaigns any different? For one, you start out with more people who are close to making a purchase. Instead of having to give people a reason to buy and then making the sale, people already have a reason to buy: gifting. Take the time to suggest appropriate gifts depending on your stock and inventory. If you curate some suggestions based on simple segments and customer data, you can help customers out by relieving them of being a gift-hunter. For example, you may segment out all the people aged 18 to 24 in your list, and send them ideas on what to gift to their parents.
You can also take advantage of several big shopping days. Use email campaigns to drive shoppers to your retail location on Black Friday by including a printable coupon or a special shopping pass. Or you can create a campaign that drives people to your online store for big discounts on Cyber Monday. And when January rolls around, you can send holiday clearance campaigns to those who purchased from you during the season.
For more information and tips on how you can make your holiday email marketing deliver great results this season, check out the following links:
- Holiday Email Marketing Resources 2011
- Tips for Better Holiday Email Marketing Campaigns
- Top 5 Holiday Season Email Marketing Tips For 2011
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