As Thanksgiving approaches, you’re probably putting the final touches on yourholiday marketing. And while you’re at it, you should make sure you pay special attention to your email marketing campaigns.
Email marketing remains effective both on its own and as part of a larger integrated marketing effort. It’s also a key factor in driving people to your website. And if you have any online retail component to your business, now is the time to capitalize —online holiday sales are expected to grow by 15 percent.
So how are holiday emailcampaigns any different? For one, you start out with more people who are close to making a purchase. Instead of having to give people a reason to buy and then making the sale, people already have a reason to buy: gifting. Take the time to suggest appropriate gifts depending on your stock and inventory. If you curate some suggestions based on simple segments and customer data, you can help customers out by relieving them of being a gift-hunter. For example, you may segment out all the people aged 18 to 24 in your list, and send them ideas on what to gift to their parents.
You can also take advantage of several big shopping days. Use email campaigns to drive shoppers to your retail location on Black Friday by including a printable coupon or a special shopping pass. Or you can create a campaign that drives people to your online store for big discounts on Cyber Monday. And when January rolls around, you can send holiday clearance campaigns to those who purchased from you during the season.
For more information and tips on how you can make your holiday email marketing deliver great results this season, check out the following links:
- Holiday Email Marketing Resources 2011
- Tips for Better Holiday Email Marketing Campaigns
- Top 5 Holiday Season Email Marketing Tips For 2011
What Next?
To fulfill your marketing potential this holiday season, click here and learn tocreate email marketing campaigns with pbSmart Connections
Rohan Gandhi
Loading ...
pbSmartEssentials.com is hosted by Pitney Bowes Inc. By using this site you agree that you are solely responsible for any comment you post to the Blog and you agree to abide and be bound by the Pitney Bowes TERMS OF USE.
Please stay on topic. We may redirect certain submissions if they are better handled through another channel such as customer service. With regard to the content of any submissions you make through this Blog, you agree to remain solely responsible and agree to not submit materials that are unlawful, defamatory, abusive or obscene. You also agree that you will not submit anything to this Blog that violates any right of a third party, including copyright, trademark, privacy or other personal or proprietary rights.
Pitney Bowes reserves the right to terminate your ability to use and/or submit posts to this Blog. Pitney Bowes may not review all postings and is not responsible for comments posted on this Blog. Pitney Bowes nevertheless retains the right to not post, edit a posting or to remove any postings in its sole and absolute discretion.