pbSmart™ for Small Business

Email Marketing Campaign Ideas


Email Marketing Tips for Small Businesses

Email marketing is like any other promotional channel: there are great campaign examples, but also some that miss the mark. As always, effective direct marketing must speak to the target and have a compelling offer and call-to-action. But with the volume of marketing customers encounter every day, you need get creative to stand out. Read on for links to email marketing campaign ideas to fuel your thinking.

Keep in mind that when people sign up with you, you set theprecedent for what they’ll receive. So if you plan on treating email marketing as only a direct response channel, you’ll need to make that clear. A better option would be to explore providing a good deal of useful content in your campaigns, and mixing in direct marketing calls to action where appropriate. Ultimately, it all depends on the type of business you run, and the expectations you’ve set with your customers.

There are lots of ways to explore how you can create relevant content for your customers. To get some more thought-starters for your campaigns, follow the links below:

  • Where to Borrow Your Email Marketing Ideas From: This is a great resource because it lists quite a few awards results resources, design galleries, and case studies. You can read about stand-out campaigns in both B2B and B2C settings, and gain ideas from campaigns that worked well.
  • 12 Content Ideas for Your Email Campaigns: You don’t have to view this post a solely focused on email. Instead, these suggestions could be great for your content creation in general. You could publish posts to a blog, and then share that post with your customers via an email campaign.

email marketing newsletters from Pitney Bowes

There are plenty more email marketing campaign ideas right under your nose — just consult your own inbox. A lot of what works for bigger companies could work for your small business. Examine the campaign for key ideas, and think about how you could repurpose them for your own business.

What Next?

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