pbSmart™ for Small Business

Creative Direct Mail Marketing That Grabs Attention


CreativeDirectMailMarketingThatGrabs Attention

If you want to make an emotional connection with your customers and potential customers, it might be time to get creative with your direct mail marketing. Because email marketing is so popular, it means regular mail is getting rarer. And that actually means there is an opportunity for direct mail marketing. Think about it: if someone takes the time to send something thoughtful to your home or office mailbox, it leaves a lasting impression.

There are plenty of creative ways to mail some “surprise and delight” to your target market. The main thing to keep in mind is that you want your targeted recipient take action of some sort. You want to send them something so interesting, so compelling, that they can’t help but interact with your business.

  • Make it personal, really personal: An acquaintance of mine at a solar energy company ran a direct mail campaign that featured unique web pages for each recipient. They started with a highly targeted list of prospects, and using their blogging platform, created customized web pages for each target company. They then sent out prospect-specific direct mail pieces with the URLs of the tailored pages, showing how the solar energy company met their specific needs. This is labor intensive, but can be extremely effective if you’re a b2b company with a good target customer list.
  • Show them you know your stuff: Marketing in today’s business climate requires that you position yourself as an authority in your industry. It’s easier than ever to self-publish everything from blogs to books. You could write a short book on your expertise area, or create a look-book of recent styles from your hair salon, and mail these out to your prospects with personal notes. Everyone loves to receive something substantial in the mail. And it’s an opportunity to assert your expertise and capability.

Send your customer something interesting, right from your home or office!
Weigh, print, and ship without leaving your home or office using pbSmartPostageTM. Make sure you pay exactly the right price for sending mail and packages every time.
Start Your 60-day Free Trial Now!

For some more inspiration, see Printing Hub’s Top 5 Creative Direct Mail Pieces of 2011.

What Next?

For an easy way to weigh and print postage for your creative direct mail, check out pbSmartPostage. It allows you to print postage straight from your computer, and easy-to-use scales are available.

Guidelines for Comments

pbSmartEssentials.com is hosted by Pitney Bowes Inc. By using this site you agree that you are solely responsible for any comment you post to the Blog and you agree to abide and be bound by the Pitney Bowes TERMS OF USE.

Please stay on topic. We may redirect certain submissions if they are better handled through another channel such as customer service. With regard to the content of any submissions you make through this Blog, you agree to remain solely responsible and agree to not submit materials that are unlawful, defamatory, abusive or obscene. You also agree that you will not submit anything to this Blog that violates any right of a third party, including copyright, trademark, privacy or other personal or proprietary rights.

Pitney Bowes reserves the right to terminate your ability to use and/or submit posts to this Blog. Pitney Bowes may not review all postings and is not responsible for comments posted on this Blog. Pitney Bowes nevertheless retains the right to not post, edit a posting or to remove any postings in its sole and absolute discretion.