Mobile websites can be a powerful tool to help you reach the large audience of potential customers that have mobile devices. Once you have a mobile website, it’s important to use the right marketing strategies to put your mobile website to the best use.
Our mobile guide will show 3 great marketing strategies to extend the power of your mobile website and reach more customers. Here’s a sneak peak:
- Promoting your mobile website with custom QR codes
The versatility of QR codes makes them a great tool for marketing your mobile website. The QR code’s ability to take customers directly to a specific mobile page makes it useful, especially if your target demographic might not be willing to type out a URL on their mobile device.
- Optimizing your local marketing efforts
Review websites like Yelp and Merchantcircle™ are becoming the place consumers rely on to find trustworthy information on local businesses. Adding a link to your mobile site on your local review site’s profile page can be a great way to help direct potential customers to your business and encourage them to choose you over your competitors.
- Integrating your mobile site with email marketing programs
Because so many people read emails on their mobile devices, a great strategy to engage those customers is to provide customers with a link to your mobile website in marketing emails. This can help greatly improve the effectiveness of your email marketing campaigns by providing them with a link to further information and exclusive offers.