Email marketing is a low-cost tool that helps a small business get customers. These articles will help you get started.
Use a Customer Email Campaign This Holiday Season
A season’s greetings email campaign card or thank-you coupon is a great way for your small business to connect with customers and stay top of mind. With 84 percent of consumers planning to spend the same or less than during… Read this Article »
5 Easy Steps to Evaluate Your Email Marketing Effectiveness
Email marketing should be one of the top performing tools for small businesses. It’s relatively inexpensive, quick and allows detailed tracking. Yet for many it still feels hit or miss, with no idea why results fluctuate wildly from Grand Slam… Read this Article »
5 Reasons to Switch to an Email Marketing Tool
Are you still using your online or desktop email program to send marketing emails? You shouldn’t be!
Email marketing is an excellent marketing tool for small business, allowing you to get new clients and nurture existing ones. But the reality… Read this Article »
Best of the Blog: 5 Great Sources of Content for Your Blog and Email Newsletters
Are you having trouble finding content for your blog and newsletters? This article focuses on how and where you can quickly find engaging, interesting content to can pass on to your readers and customers. Remember, the ability to regularly provide… Read this Article »
How to Use Email for Target Marketing
When folks talk about email marketing, there’s a lot of focus on making your subscriber list as large as possible. And sure, a bigger list of email subscribers means that more consumers will be exposed to your products and services.… Read this Article »
Eight Helpful Email Marketing “Don’ts”
Planning an email marketing program? Already running one? Either way, you are sure to find some helpful tips in a recent blog post listing eight of the worst email marketing mistakes to avoid.
Despite its somewhat tongue-in-cheek title, the post… Read this Article »
Email Marketing: A Guide to Getting Started
So you know your competitors are using email marketing. And you know you get emails from companies trying to get you to buy, register for, or try their products. You know there is a reason all these companies are investing… Read this Article »
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