Direct mail marketing is still one of the most powerful tools available to marketers. Promotional material sent through the mail gives marketers a chance to add a personal touch, share offers, and even deliver samples. Plus, direct mail marketing is staying relevant by incorporating new marketing elements like QR codes.
How To Be ‘Followed’ When You Don’t Tweet
The following post is a contribution by small business expert Gene Marks.
Here’s a crazy story about a client of mine. “Katie” from Dallas.
Katie doesn’t “tweet”. She doesn’t “like”. She has no “fans”. She has no followers. She isn’t… Read this Article »
B2B Marketing Tips: Direct Mail
Because of the human aspect of communications, marketing will always be an evolving discipline. What works during one campaign or one marketing season may not work the next, as the needs, preferences and behaviors of our audiences change. Technology also… Read this Article »
Increasing Direct Mail Responses: Don’t Forget About The Envelope!
A few years ago, the United States Postal Service conducted a study of consumers to investigate what they do when they receive postal mail. The study, which is available to read on the Pitney Bowes website, is full of fascinating… Read this Article »
Direct Mail Marketing is Your Best Bet for High Response Rates
One of the challenges faced by small businesses looking to maximize marketing ROI is that they don’t always have the time or budgets to experiment with multiple tactics. Whereas larger organizations can try many different approaches and measure what works… Read this Article »
What Zappos.com Can Teach You About Building Customer Loyalty
Small businesses have a big advantage over their super-sized competitors when it comes to building customer loyalty – the ability to have more one-on-one interactions with customers. Many small businesses try to differentiate themselves based on this personal service and… Read this Article »
Direct Mail Marketing: Re-invented and More Powerful Than Ever
For decades now, direct mail has been a tried and true tactic for small business marketers. But as new digital channels emerge it is natural that some marketers question its relevance and effectiveness. Still, the majority of small business marketers… Read this Article »
Direct Mail Marketing Tips for Effective Campaigns
To paraphrase Mark Twain, reports of direct mail’s death have been greatly exaggerated. While it’s true that digital marketing has dominated the conversation lately, physical mail remains a powerful weapon in the marketer’s arsenal. After the jump, we’ve linked to… Read this Article »
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