A comment on one of your blog posts can be a priceless thing. It means that something you wrote was not only read, but had something it it that provoked en0ugh of a reaction from the reader for he or she to want to engage with you and your larger audience community. And from there, the blog comments present you, as the publisher of the content, to open up a dialogue with your readers.
And those conversations are at the heart of great social media marketing.
In the videos below, small business technology expert and pbSmart Essentials contributor Phil Simon shows you how to make blog comments work to your advantage. In the first video, Phil explains the importance of comments, and addresses the difference between good ones and bad ones.
In the second video, Phil highlights the best way to use a blogging tool like WordPress to engage audiences by way of the comments section.
This should make the value of discussion on your blogs clear. It means that people are not only hearing what you have to say about your business — as they would with traditional marketing methods — but they are taking the extra step to engage in meaningful conversations related to your business. Sparking that first precious piece of conversation, however, can sometimes be challenging. So here are a few great ways to encourage your readers to leave comments:
- Write about relevant topics — if you need some guidance on how to do topic research, check out this video post.
- Spread your content throughout the social Web — learn more here.
- End your blog posts with a question, and invite people to discuss them.
What Next?
Alert your customers to your new blog posts through email marketing with pbSmart Connections.
Learn about all the different ways Pitney Bowes can help you get more customers.
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