When you run your own company, you have to wear a lot hats. And in a marketing climate where content is so important, one of those hats is writing for your business. After the jump, we’ll explore why writing is important for small business marketing. I’ve also assembled some links to help those business owners and employees who have author duties.
Customers expect a lot more than slogans and sales pitches. Writing engaging content establishes your credibility, can help build traffic (and leads) to your website, and build loyalty by continually engaging customers.
So check out the following links to improve your writing and, of course, improve your marketing:
- 7 Writing Tips for Small Business Owners: This article tackles some of the process and strategy-oriented items you’ll encounter. Procrastination, topics, structure, and style are discussed here.
- 5 Tips for Small Business Owners Writing Blog Content: If you’re confused by where to start, this link will give you some great information about targeting your audience with relevant keywords and topics. We also published a great video on how you can use Google AdWords to do keyword research for your blog topics.
- Bonfire Buzz: Business Writing Tips: This post published a collection of links you mind find helpful when thinking about your business writing skills.
Also remember that email marketing is a great venue for your writing. Author pieces that your customers will find helpful to prove yourself as a trustworthy industry authority. But like most business owners, you probably don’t have the time to write a new piece from scratch every time you’d like to send an email campaign. If that’s the case, read through this article from Matt Mansfield: Never Run Out of Content With This Email Marketing Approach.
Learn more about how content marketing can help you grow your business.