pbSmart™ for Small Business
se_menu_sep

Small Business Marketing Trends for 2012: Video Blog, Part 3

Share:

small business marketing trends 2012

For the third and final part in our video series on “SoLoMo” (social, local, and mobile marketing), we’ll examine the mobile part of this important small business marketing trend. As we discussed in the previous posts, it’s important to view each of these three components as part of an integrated marketing effort.

In case you missed the first two posts, here they are: the first spotlights the social media piece, and the second delves into local portion.

Now, in the video below, technology expert and pbSmart Essentials contributor Phil Simon highlights some key statistics about our mobile usage. The bottom line is that we’re all becoming very comfortable using our phones for much more than talking. Mobile sites, apps, and advertising are all on the rise. And there are simple ways for small businesses to start mobile marketing, while syncing it up with their social and local marketing pieces.

As you start to think about how to tailor your marketing to take advantage of the “SoLoMo” trend, ask yourself a couple of questions:

  1. Is my business anchored by my location? For instance, do you run a restaurant, hair salon, or other business that requires customers to visit your brick-and-mortar location? If so, consider rewarding people for their location visits. Maybe tweet a special deal solely for your Twitter followers. You could also create your own group coupon to promote via Facebook, or use a location-based app to award points.
  2. If location isn’t a determining factor in how you do business, what can you offer via the mobile channel? If your business doesn’t require customers to physically visit you, there are other ways to engage people via their smartphones. QR codes are a quick and easy way to join the mobile marketing arena for small businesses. You could print posters featuring your QR code, and offer people a free high-value download or coupon in exchange for their contact info.


What Next?

If you’re interested in using QR codes for mobile marketing, click to read more articles on the topic.

  • http://www.keele-conference.com/ Paul Cummings

    I’m still not sure about the effectiveness of QR codes, have you had any great luck with them? What about creating a simple app for mobiles?

  • http://www.theageoftheplatform.com Phil Simon

    I personally don’t do too much with QR codes, but others I know have had more success.

  • http://www.bartercard.com.au/ cash flow

    Thanks for posting it. I genuinely enjoy looking through on this site, it holds wonderful content. Look forward to looking over your web page repeatedly.

    • http://www.pbsmartessentials.com justinamendola

      Thanks for the comment. I took a quick look at the blog on your site and also see a lot of useful content. Please feel free to add to or comment on any of the other posts on the site.

Guidelines for Comments

pbSmartEssentials.com is hosted by Pitney Bowes Inc. By using this site you agree that you are solely responsible for any comment you post to the Blog and you agree to abide and be bound by the Pitney Bowes TERMS OF USE.

Please stay on topic. We may redirect certain submissions if they are better handled through another channel such as customer service. With regard to the content of any submissions you make through this Blog, you agree to remain solely responsible and agree to not submit materials that are unlawful, defamatory, abusive or obscene. You also agree that you will not submit anything to this Blog that violates any right of a third party, including copyright, trademark, privacy or other personal or proprietary rights.

Pitney Bowes reserves the right to terminate your ability to use and/or submit posts to this Blog. Pitney Bowes may not review all postings and is not responsible for comments posted on this Blog. Pitney Bowes nevertheless retains the right to not post, edit a posting or to remove any postings in its sole and absolute discretion.