Best of the Blog: Get Better at Communicating With Your Customer Base
It is always cheaper to keep a customer than it is to find a new one, and the best way to keep them is through regular, quality communication. This blog looks at the why and how of staying in touch with your customers and prospects,… Read this Article »
Keeping Your Customers with Email Marketing
Keeping your customers is crucial to your business success. If you are going to succeed as your own boss, you must understand that the most valuable asset in your business is your existing customer list. Now hear this: It’s cheaper… Read this Article »
Customer Retention: Keep Customers by Growing Relationships Online
Whether you call them customers, clients, patrons or something else altogether, nothing is more important to your business than the folks who buy your products and services.… Read this Article »
Make Your Business Stand out From the Competition
In today’s super-competitive business environment, business owners and managers must work hard tostand out from their competitors. But before you can craft new ways to leave them in the dust, you need to know everything about your competition.… Read this Article »
QR Codes in the Classroom
Keeping kids engaged at school is probably the biggest challenge educators face today, but QR codes could provide a solution. With students bringing cell phones, iPods, laptops and tablets into many classrooms, a teacher is in the unenviable position of… Read this Article »
The Three D’s of Social Media Marketing
My Smallbizlady brand has a global reach of over 200,000 people across my blog, email list, Twitter, Facebook and LinkedIn. One of the most popular questions I am asked is, “How did you build one of the fastest growing small… Read this Article »
What Zappos.com Can Teach You About Building Customer Loyalty
Small businesses have a big advantage over their super-sized competitors when it comes to building customer loyalty – the ability to have more one-on-one interactions with customers. Many small businesses try to differentiate themselves based on this personal service and… Read this Article »
How to Set Up a Customer Loyalty Program: Tips for Small Business Owners
A customer loyalty program? For my small business?
When we hear the phrase “loyalty program,” many of us probably think of the programs run by the biggest companies: airlines, hotels, grocery store chains and the like.
In fact, small businesses… Read this Article »
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Melinda Emerson
Matt Mansfield
Tanya Sampson