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Blogging for Business

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How to post and share blog content

If you follow pbSmart Essentials, you may already know that we highly encourage blogging for business. If your company wants to be customer-focused and customer-centric, blogging is a great step to getting there.


Why blog?

The benefits of publishing your own blog are numerous:

  • You create a platform where your audience can connect with you, discuss topics relevant to your business, and share your content across the social web.
  • You are able to clearly show the kind of value your business will bring to the customer relationship. When people see that you publish valuable, useful posts for free, they’ll be more apt to trust you when it comes time for them to spend money.
  • In the long term, blogs are great for search engine optimization. As you publish on topics relevant to your business, your blog will slowly become a driver of organic and valuable web traffic.

A 4-Step Plan to Blogging for Business

The beauty of blogging is that it’s simple and requires little-to-no money to get started.

  1. Choose a platform: Blogger, WordPress, and Tumblr all provide free, easy-to-use publishing platforms for your blog. Spend some time reading up on them and choose the right platform for you.
  2. Research and plan: Which topics will you cover? How often will you publish, and who will actually do the writing and posting? These are all questions to think about in the planning phase. Regardless of how often you want to post, make sure to have a backlog of posts in-hand. Once you start blogging, it’s important to post consistently.
  3. Promote: The options are almost endless, but one of the best ways to promote your blog is to share your content across the social web. Use Facebook, Twitter, and relevant forums to drive traffic back to your blog.
  4. Be patient: To invest in blogging is to make a long-term investment. It will take you time to build traffic, community participation, and search engine optimization benefits.

There’s obviously a lot more to blogging, but these basic steps are necessary to get started.


What Next?

Learn about all the different ways Pitney Bowes can help you communicate better with your customers.

 

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