Best of the Blog: Get Better at Communicating With Your Customer Base
It is always cheaper to keep a customer than it is to find a new one, and the best way to keep them is through regular, quality communication. This blog looks at the why and how of staying in touch with your customers and prospects,… Read this Article »
Use a Customer Email Campaign This Holiday Season
A season’s greetings email campaign card or thank-you coupon is a great way for your small business to connect with customers and stay top of mind. With 84 percent of consumers planning to spend the same or less than during… Read this Article »
Best of the Blog: Get Better at Communicating With Your Customer Base
It is always cheaper to keep a customer than it is to find a new one, and the best way to keep them is through regular, quality communication. This blog looks at the why and how of staying in touch… Read this Article »
Best of the Blog: Create Your Own Customer Loyalty Program
Need a loyalty program? In one of our most popular entries from small business marketing expert Jane Applegate, you’ll get a step by step guide to setting up a loyalty program that’s right for your small business.
I’m special. In… Read this Article »
Customer Loyalty Programs: Knowing Your Customer is Key
As we have outlined on this blog in the past, customer loyalty programs are not only within reach of small businesses, they are a natural fit. Long before the introduction of points cards or buyers clubs, proprietors at small mom-and-pop… Read this Article »
What Makes a Successful Loyalty Program
Whether consciously or not, almost every small business runs some kind of loyalty program. It seems only natural to show our appreciation to regular customers, occasionally saying, “no charge for this one today”, or “here’s a little something extra”.
As… Read this Article »
How Customer Complaints Can Improve Customer Service
All real relationships come with positives and negatives. Customer relationships are no different, and customer complaints can be used to better your business. If you want an interactive relationship with your customers, you’ve got to be willing to hear the… Read this Article »
QR Code Marketing: 2 Case Studies
By now, it is extremely clear that QR codes are growing in stature within integrated marketing programs. When used correctly, QR codes offer an innovative way to promote your product or service. Now, these cost-effective marketing tactics are easier to… Read this Article »
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Melinda Emerson
Matt Mansfield
Tanya Sampson