A season’s greetings email campaign card or thank-you coupon is a great way for your small business to connect with customers and stay top of mind. With 84 percent of consumers planning to spend the same or less than during… Read this Article »
All Customer Satisfaction Articles
It is always cheaper to keep a customer than it is to find a new one, and the best way to keep them is through regular, quality communication. This blog looks at the why and how of staying in touch… Read this Article »
Need a loyalty program? In one of our most popular entries from small business marketing expert Jane Applegate, you’ll get a step by step guide to setting up a loyalty program that’s right for your small business.
I’m special. In… Read this Article »
As we have outlined on this blog in the past, customer loyalty programs are not only within reach of small businesses, they are a natural fit. Long before the introduction of points cards or buyers clubs, proprietors at small mom-and-pop… Read this Article »
Whether consciously or not, almost every small business runs some kind of loyalty program. It seems only natural to show our appreciation to regular customers, occasionally saying, “no charge for this one today”, or “here’s a little something extra”.
As… Read this Article »
All real relationships come with positives and negatives. Customer relationships are no different, and customer complaints can be used to better your business. If you want an interactive relationship with your customers, you’ve got to be willing to hear the… Read this Article »
By now, it is extremely clear that QR codes are growing in stature within integrated marketing programs. When used correctly, QR codes offer an innovative way to promote your product or service. Now, these cost-effective marketing tactics are easier to… Read this Article »