pbSmart™ for Small Business

Monthly Poll Round-up: How Are You Thanking Customers This Holiday Season?



This past month we polled pbSmart Essential readers about how they were thanking customers and suppliers this holiday season.  Here’s what we learned: 

27% of you are sticking with traditional hand-written cards this year, while 23% prefer group emails with well wishes for customers.  Less popular options were mailing generic holiday cards (18%), sending coupons or gifts (18%), and finally, sending personal email to customers and suppliers

Regardless of the channel you choose, it’s important to keep regular contact with customers, especially over the holiday season, and throughout the year for that matter. 

Here are some tips you might want to consider for better holiday greetings:

1. Time matters.

People take vacations this time of year.  Get cards out early so customers and suppliers get them before their holiday, not after it’s already over. If you haven’t sent your cards yet, you might want to consider Happy New Year mailings, instead of traditional Season’s Greetings. The other advantage of this is that your cards probably won’t get lost amongst the heaps of other holiday mail.

2. Consider a personal message, rather than a religious one.

Remember that not everybody celebrates Christmas. In fact, many Americans don’t. While few people take offense to a Santa card, you might want to consider sending a more personal message, something’s that reflective of your business and services. This will help your card stand out amongst the rest and probably make it more memorable.

3. Use a QR code to thank customers.

QR Codes are a great way to get customers attention this holiday season, especially if they link to a special holiday offer or coupon. QR codes are easy to print on cards or place in email holiday greetings, and they’ll help you stand out from the rest, since only 18% of businesses seem to be sending coupons this year.

The holidays are a great time to be in touch with customers and suppliers, and pbSmart Codes and pbSmart Connections can help you send Season’s Greetings (or Happy New Year cards) in no time. Start your free trials now and don’t miss this great opportunity to thank customers and stand out from your competition.


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