Customer loyalty is the greatest single driver of long-term value for your small business. Loyal customers buy more frequently from your business and share good news about it with potential customers. There are several components to building customer loyalty. These components range from developing efficient customer communications programs to understanding customer perceptions about your business. Whether your business uses social media, email marketing, or direct mail as a primary communications channel with its customers, posts in this section will offer tips on how your small business can build customer loyalty.
How to Set Up a Customer Loyalty Program: Tips for Small Business Owners
A customer loyalty program? For my small business?
When we hear the phrase “loyalty program,” many of us probably think of the programs run by the biggest companies: airlines, hotels, grocery store chains and the like.
In fact, small businesses… Read this Article »
Get More Business from Your Best Customers
It is often said that in business 80 percent of your profit will come from only 20 percent of your customers. And yet many business owners focus most of their time and resources on attracting new customers instead of building… Read this Article »
How To Get Started With Your Own Customer Loyalty Program: Recorded Webinar
Small businesses often struggle with the ongoing challenge of finding new customers. But what if there were a way to earn more from the customers you already have? What if you could sell products and services to the same customers again and again? And, what if… Read this Article »
How to Increase Real Estate Referrals
Word-of-mouth can increase real estate referralsand should be an essential part of your real estate marketing strategy. Just a few great referrals can improve your close rates, multiply your commissions and greatly reduce your advertising costs. Research has shown that… Read this Article »
3 Ways to Get More Referrals for Your Retail Business
Word-of-mouth referrals are essential to growing your retail business. Indeed, 65 percent of new business comes from referrals, according to the New York Times. So a steady stream of referrals can increase your sales, improve customer loyalty and, just as… Read this Article »
Grow Customer Loyalty with Content
Many businesses focus their marketing budgets on going after new customers. But existing customers spend 33 percent more than new ones and are 107 percent more likely to refer you to others, according to About.com. With this in mind, focusing… Read this Article »
Customer Loyalty and Direct Mail: Creative Ideas for Better Results
Marketing is most efficient when it generates the maximum sales for the lowest cost. That is why customer loyalty is so important. It’s usually less expensive to get repeat business than it is to go out and acquire new customers.… Read this Article »
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