Case studies are an important tool when it comes to learning about how to market a small business. It’s a big advantage to see how other businesses have succeeded or struggled before committing the time and money required to launch a marketing program. Case studies are a big part of the business world and you can also put them to use to improve your business. This section of pbSmart Essentials presents relevant small business marketing case studies that you can use as benchmarks when building your own communications plan.
QR Code Marketing: 2 Case Studies
By now, it is extremely clear that QR codes are growing in stature within integrated marketing programs. When used correctly, QR codes offer an innovative way to promote your product or service. Now, these cost-effective marketing tactics are easier to… Read this Article »
VIDEO: The Small Business Customer Communications Makeover –Premiere Care Homecare
The final set of videos from the Small Business Makeover Contest features Premiere Care Homecare, a home healthcare agency serving several counties in Florida. The company has been successful in growing their profile with patients and hospitals, but wants to… Read this Article »
VIDEO: The Small Business Customer Communications Makeover –Absolutely Fabulous
Our latest installment of videos from our Small Business Makeover Contest features Absolutely Fabulous, a gifts and decor shop based in Huntington Beach, California. The store was started by Diane Silverstein and has become a local institution known for their… Read this Article »
What Zappos.com Can Teach You About Building Customer Loyalty
Small businesses have a big advantage over their super-sized competitors when it comes to building customer loyalty – the ability to have more one-on-one interactions with customers. Many small businesses try to differentiate themselves based on this personal service and… Read this Article »
VIDEO: The Small Business Customer Communications Makeover – NavigatorMD
This week's installment of videos from our Small Business Makeover Contest features NavigatorMD, based in Knoxville, TN. The company develops software that helps companies analyze health claims data and lower healthcare costs.… Read this Article »
VIDEO: The Small Business Customer Communications Makeover –The English Teacher’s Friend
In this week’s installment of videos from our Small Business Makeover Contest, we’re featuring The English Teacher’s Friend. The business was started by Tamara Doehring as a way to improve educators’ job satisfaction and students’ success rates through exceptional teaching… Read this Article »
VIDEO: The Small Business Customer Communications Makeover – Sweet and Simple
We recently completed the customer communications makeovers for the 5 Grand Prize Winners of the Small Business Makeover Contest.
Along with our expert contributors — Melinda Emerson, Jane Applegate, Phil Simon and Matt Mansfield — we visited each winner and… Read this Article »
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