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Tanya Sampson

Tanya Sampson
Tanya recently started her career at Pitney Bowes - and is part of the strategy team focused on small business, which she is very excited about! Before that, Tanya led the marketing for over 450 travel agencies across Canada - all owned and operated as separate businesses by entrepreneurs. She spent her time creating a strong national brand, but helping these individual businesses succeed by creating local, customer-focused marketing to drive their businesses including local blogs featuring employee travel experiences. She has an MBA in marketing and strategy, but has also learned customer service in the school of hard knocks - being front-desk manager in a number of international hotel chains in Canada and the US. In her spare time, she blogs about travel, looks after a dog and a daughter and generally keeps busy buying Groupon offers for restaurants and other non-essentials and trying them out!

All Articles by Tanya Sampson

QR codes An Innovative Way to Promote Your Product or Service

How Lawyers are Using QR Codes to Win Business

Image is important to everyone, but it really matters to lawyers – and because of this having the right business card has taken on almost mythic proportions.  This is not without good reason.  In the fiercely competitive legal world, you… Read this Article »

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April 11, 2012

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QR code marketing for small business

QR Codes in the Classroom

Keeping kids engaged at school is probably the biggest challenge educators face today, but QR codes could provide a solution. With students bringing cell phones, iPods, laptops and tablets into many classrooms, a teacher is in the unenviable position of… Read this Article »

December 16, 2011

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Build your email list using traditional in-store promotions

Use a monthly sweepstakes to grow your email list

Have you seen a fish bowl at the front of a restaurant, full of business cards with a handmade sign saying “Drop in your business card and you could win a free lunch?”  Have you put your business card in… Read this Article »

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May 18, 2011

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Automate Daily Customer Communications Tasks to Save Time

It must be the small business mantra — so little time, so much to do.  But even when time is short, providing great customer service and keeping your customer engaged need to be at the top of your “must-do” list.… Read this Article »

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May 3, 2011

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