Sandra Blum not only knows an enormous amount about direct marketing, but is also able to share it with others in a practical and engaging way. She’s the author of the industry classic, Designing Direct Mail that Sells and president of Blum & Company, an agency providing direct marketing, advertising, and marketing communications services to clients. She has spent her career helping businesses, big and small, local and global, communicate more powerfully with their customers, prospects, employees and stakeholders. Clients have included The Atlantic, AC Nielsen, Aetna, Harvard Business Review, Harlequin Enterprises LTD, International Monetary Fund, J. P. Morgan Chase, National Geographic Society, Pitney Bowes, Remedy Health Media, Smithsonian, and Yankee Magazine. She’s a sought-after copywriter, marketing strategist, coach and speaker .She is a popular presenter at industry conferences and honored to judge the Caples awards and the DMA ECHO awards. Sandra has been writing copy that sells and persuades for more than two decades – copy that wins new customers, creates customer loyalty and grows business. Sandra is a Chicago native and graduate of the University of Chicago. Sandra is not an employee of Pitney Bowes and is a paid contributor to the pbSmart Essentials community.