The use of QR codes is on the rise, both by marketers and by the customers who scan them. Already, half of all smartphone owners have scanned a QR code, and this should only increase as more marketers adopt the… Read this Article »
All Articles by Rohan Gandhi
If you ever find yourself running out of ideas for your marketing program, your existing customers can be a great source of inspiration, as well as a helping hand.
The classic example of this is the referral program, in which… Read this Article »
If you find it hard to balance selling vs. doing the day-to-day when running your small business, our free webinar will provide just the breakthrough you’ve been looking for.
As a small business owner, chances are you’re pretty good at… Read this Article »
We all wonder at times how our marketing communications stack up against those of our competitors, asking questions like:
Am I keeping pace with new communications technologies or falling behind?
How many businesses are embracing social media and newer technologies… Read this Article »
Because of the human aspect of communications, marketing will always be an evolving discipline. What works during one campaign or one marketing season may not work the next, as the needs, preferences and behaviors of our audiences change. Technology also… Read this Article »
“My website needs fixing?” you say. Yes, chances are that it does, according to a huge study by BIA/ Kelsey.
In their analysis of 1 million SMB websites, they found that over 93% didn’t display correctly on smartphones and tablet… Read this Article »
Wondering if QR codes are catching on with customers?
To say “yes” would be a big understatement. A recent study covered on ClickZ.com shows that QR codes have positively caught fire this past year. Between June 2011 and June 2012,… Read this Article »