Use Web Analytics to Improve Your Marketing
Many small business owners assume that analytics only matters if their website starts drawing serious traffic. What they forget is that measurement needs to be in their plans from the start to get the most out of it. … Read this Article »
Using Marketing Dashboards for Measurement
Most businesses are aware of a marketing dashboard as a general web analytics report. But some mistakenly assume dashboards are only meant for reporting website visits. Dashboards can in fact be much more. They quickly provide relevant information so that… Read this Article »
Search Engine Marketing Tips That Get More Customers
Fall can be a great time to review marketing campaigns from the past year and make adjustments, particular with the holiday sales season around the corner.
But small business owners often feel that their review of digital marketing turns into… Read this Article »
10 Ways to Improve a Website on a Budget
It’s clear to me that a website launched more than a few years ago without updates almost always needs a change. There is no quicker way for entrepreneurial pride to evaporate than for a company’s site to go stale. Indeed, … Read this Article »
How to Invest in Search and Social Media to Attract the Right Visitors
The way customers discover new businesses is changing.Mobile search is now contributing to organic search volume in its own right. Google even discovered distinct mobile search behavior in internal research. In addition, people are increasingly blogging and sharing their discoveries… Read this Article »
How Can I Maximize my Response to my Website Customer Data?
There's no other way to say it: when connecting data to customers, it is easy feel as if you're suffering from analysis paralysis. You feel like you are hearing the word analytics for the first time, not to mention the… Read this Article »
How Do I Measure the Success of My Marketing?
With technology’s importance forever growing in the marketing world, you would think it would be easier to measure marketing results.
Are you shaking your head? Well, you’re not alone.… Read this Article »
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Pierre DeBois