Many small business owners assume that analytics only matters if their website starts drawing serious traffic. What they forget is that measurement needs to be in their plans from the start to get the most out of it. … Read this Article »
All Articles by Pierre DeBois
Most businesses are aware of a marketing dashboard as a general web analytics report. But some mistakenly assume dashboards are only meant for reporting website visits. Dashboards can in fact be much more. They quickly provide relevant information so that… Read this Article »
Fall can be a great time to review marketing campaigns from the past year and make adjustments, particular with the holiday sales season around the corner.
But small business owners often feel that their review of digital marketing turns into… Read this Article »
It’s clear to me that a website launched more than a few years ago without updates almost always needs a change. There is no quicker way for entrepreneurial pride to evaporate than for a company’s site to go stale. Indeed, … Read this Article »
There's no other way to say it: when connecting data to customers, it is easy feel as if you're suffering from analysis paralysis. You feel like you are hearing the word analytics for the first time, not to mention the… Read this Article »