Getting Your Customers to Help You Create Marketing Content
As we discussed in a few previous posts, it can be a challenge for small business marketers to create a steady supply of engaging marketing content for email and blog programs. We hope you have learned by now that you… Read this Article »
How to Better Communicate with Your Customers: Recorded Webinar
In business, it’s much cheaper to keep a customer than it is to go out and find a new one. Regular communication is essential to encouraging repeat business. But what are the right times, right messages, and right methods for… Read this Article »
Setting a Social Media Marketing Schedule
So you’ve dipped your toes in the water and started using social media marketing for your small business. Or perhaps you have completely taken the plunge and are running a multi-channel social media marketing program.… Read this Article »
Direct Mail Marketing: Re-invented and More Powerful Than Ever
For decades now, direct mail has been a tried and true tactic for small business marketers. But as new digital channels emerge it is natural that some marketers question its relevance and effectiveness. Still, the majority of small business marketers… Read this Article »
Movies Every Entrepreneur Should See
One of the best parts of being an entrepreneur is the opportunity to learn from lots of different sources. Beyond the traditional avenues for business education, there are lessons to be taken from the characters and plots of certain movies.… Read this Article »
How to Use Social Media for Customer Service
Many business owners don’t believe that social media can help them grow their businesses. However, even if you’re not convinced that social media can bring you sales, you still may need to use sites such as Facebook, Twitter or Yelp… Read this Article »
The 5 Biggest Email Marketing Mistakes
Email marketing is one of the top-performing strategies for savvy businesses. The Direct Marketing Association projects that it will drive $67.8 billion in sales this year and $82.2 billion in sales by 2016. So this represents a large opportunity for… Read this Article »
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