Small Business Balance Sheet in Plain English
Do you view your balance sheet as simply a requirement from your accountant?
Is a balance sheet something where you “park” numbers or assets?
Do you wonder why small businesses even bother with balance sheets?
You are not alone.
Instead… Read this Article »
5 Easy Steps to Evaluate Your Email Marketing Effectiveness
Email marketing should be one of the top performing tools for small businesses. It’s relatively inexpensive, quick and allows detailed tracking. Yet for many it still feels hit or miss, with no idea why results fluctuate wildly from Grand Slam… Read this Article »
Did My Marketing Campaign Really Grow My Profit? Small Business Campaign ROI Calculator
Since the first marketing campaign, business owners have struggled with the age old question – What bottom line value did their business get from a marketing campaign? Entrepreneurs want to be sure they’re wisely investing hard earned dollars. Blindly throwing… Read this Article »
4 Cost Effective Ways to Super Charge New Business Referrals
Fact: Every small business owner wants more sales.
Fact: Every small business owner needs to carefully manage their expenses.
Seems like a Catch-22, doesn’t it?
The answer to this dilemna is customer referrals. There is no better sales force… Read this Article »
How to Mine Your Current Customer (Profit) Gold
Fact: The cost to find and win a new client is vastly higher than the cost to retain a current client.
Don’t believe me?
Consider your expense and resource commitments to find and win new business. How long does it… Read this Article »
Small Business Cash Flow Statement in Plain English
If you’re like most small business owners, you find 15th century Greek easier to understand than cash flow statements. On your list of priorities reviewing your cash flow statement is right after organizing all the paper clips in the office… Read this Article »
Three Easy Steps to Create a Small Business Profit Dashboard
Marketing dashboards have been in widespread use for years now, and for good reason: they help us keep a close eye on marketing performance and get the most from our marketing spend.
But what about monitoring the performance of our… Read this Article »
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Nicole Fende