I don’t recall seeing many storefront signs that didn’t display the name of the store. Nor can I remember any coupons I’ve received that didn’t include a discount amount or specific offer that might entice me to make a purchase… Read this Article »
Neil Rader
All Articles by Neil Rader


Get More Customers with a Deal of the Day!
Making people feel great about buying from you is a sure-fire way to get new customers and keep the old ones coming back. Customers love a surprise. And when you provide unexpected incentives or benefits, they tend to respond favorably.… Read this Article »

Tie it all together!
Most marketers understand that repetition is important in getting their message across to customers. This is why direct mail marketers send multiple mail pieces to the same customers over a period of time, usually a few weeks or months apart.… Read this Article »

Are you using the right marketing approach?
People are all different – some like the aggressive salesperson that approaches them in the store, while others run for the hills. My Grandmother summed it up best – “there is a reason we have vanilla ice cream, chocolate ice… Read this Article »